services://modelsFour performance-based advertising models

Optimize your digital marketing spend.

Our 4-model approach covers every stage of the customer journey — from app installs and click-through conversions to brand impressions and video engagement.

model
CPI — Cost Per Install

Mobile app user acquisition optimized for quality installs with fraud protection and retention tracking.

  • iOS & Android campaign management
  • D7 & D30 retention optimization
  • Anti-fraud & bot detection
iOS avg
HK$28
Android avg
HK$9.5
retention
D7 tracked
model
CPC — Cost Per Click

Performance marketing campaigns driving qualified traffic and leads through Google, Meta, and TikTok.

  • Search & social ad management
  • Quality score optimization
  • Conversion rate tracking
Facebook
HK$7.6
Google
HK$25
CTR
1.2-2.5%
model
CPM — Cost Per Thousand

Brand awareness campaigns at scale through display and video placements across premium inventory.

  • Display ad placement
  • Programmatic buying
  • Viewability optimization
display
HK$60-75
video
HK$75-120
viewability
70%+
model
CPV — Cost Per View

Video engagement campaigns on YouTube and TikTok with completion rate optimization and audience targeting.

  • YouTube pre-roll & in-stream
  • TikTok video campaigns
  • Completion rate optimization
YouTube
HK$0.8-2.3
view rate
15-30%
completion
60-80%
calculator

Ad Spend Calculator

Estimate your potential savings when your campaigns are optimized with tighter feedback loops and real-time bid management. Adjust control tightness to balance stability and aggressiveness.

savings window
38%
optimized_cpi
1.49
USD per install
monthly_savings
$10,944
at your target installs
extra_installs
4,597
if budget stays constant
annualized
$131,328
estimated savings per year
If you maintain 12,000 installs, you could save $131,328 per year. If you maintain budget, you may gain 55,161 extra installs annually.
testimonials

What our clients say

Real businesses. Real results. Our performance-based approach delivers measurable outcomes.

View case studies

Norfolk Royal cut our CPI by 28% in the first month. The real-time optimization and fraud detection saved us thousands in wasted spend.

David L.
HyperPlay Games

Our CPC campaigns on Google went from HK$32 to HK$19 per click. The quality score improvements alone were worth the partnership.

Sarah C.
FinEdge Solutions

The CPM campaigns reached 2M+ impressions in Hong Kong with 85% viewability. Brand recall increased by 40% in our target demographic.

Michael W.
LuxBrand Asia