Norfolk Royal Inc
Performance-Based Digital Advertising
about://missionPerformance marketing expertise

We make every ad dollar work harder.

Norfolk Royal Inc is a performance-based digital advertising agency helping businesses in Hong Kong and Asia Pacific maximize their return on ad spend through data-driven optimization.

Talk to our team
mission

Make digital advertising measurable and accountable.

Every campaign should deliver transparent, trackable results. We build systems that optimize spend in real-time and report outcomes you can trust.

vision

Performance marketing for every business.

Whether you're a startup or an enterprise, you deserve advertising that delivers measurable ROI — not vanity metrics.

timeline

Our journey

Five milestones — each one focused on making advertising more transparent and effective.

Origin
foundation
From guesswork to data-driven ads

We started with a simple belief: ad spend should be optimized by algorithms, not gut feelings.

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CPI
mobile
Mobile app install optimization

Built our first CPI optimization engine, reducing install costs by 30% for gaming clients.

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Multi-model
scale
CPC, CPM, CPV models launched

Expanded beyond CPI to cover the full spectrum of performance advertising models.

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AI Shield
integrity
AI-powered fraud detection

Deployed machine learning models to detect and block fraudulent traffic in real-time.

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Now
APAC
Hong Kong & APAC market leader

Serving 200+ clients across Hong Kong, Southeast Asia, Japan, and Korea with localized expertise.

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team

Leadership

Experienced professionals in digital advertising, data science, and performance marketing.

CEO & Founder
Chief Executive
CE
Strategy
Client Relations
Market Expansion
Click to read bio
15+ years in digital advertising across APAC. Previously led performance marketing at a top-5 global agency.
CTO & Co-Founder
Chief Technology Officer
CTO
Ad Tech
ML Systems
Real-time Bidding
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Built real-time bidding systems processing billions of ad requests. Expert in programmatic advertising infrastructure.
Head of Data Science
Data Science Lead
DS
Attribution
Fraud Detection
Predictive Models
Click to read bio
PhD in machine learning. Specializes in multi-touch attribution and fraud detection for digital advertising.
Head of Client Growth
Growth Director
GD
CPI Campaigns
CPC Strategy
ROAS Optimization
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Managed $50M+ in annual ad spend. Expert in scaling campaigns while maintaining target ROAS.
Platform Engineering
Platform Manager
PM
Google Ads
Meta Ads
TikTok Ads
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Google and Meta certified. Manages platform integrations and ensures optimal campaign delivery.
Creative & Strategy
Creative Director
CR
Ad Creative
A/B Testing
Brand Strategy
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Creates high-converting ad creatives. Data-informed approach to creative testing and iteration.
values

Our principles

Transparency over promises

We show you exactly where every dollar goes. Real-time dashboards, no hidden fees, no inflated metrics.

Performance over vanity

We optimize for conversions and ROI, not impressions and clicks that don't convert.

Data over intuition

Every decision is backed by data. We test, measure, and iterate — no guesswork.

Speed is advantage

Real-time optimization means faster reactions to market changes and better allocation of your budget.

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Ready to grow with us?

We're always looking for talented people who are passionate about performance marketing and data-driven advertising.

Get in touch